Can’t Put Down Your Device? That’s by Design

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Greg Hochmuth was one of the first software engineers hired at Instagram. He worked on a team in 2012 that developed the first Android app for the slick photo-sharing service. In its first 24 hours, the app was downloaded more than one million times. But Hochmuth eventually came to realize that the platform’s pleasing features -- the interface that made it easy for people to upload and share beautiful images, the personalized suggestions of accounts to follow -- also had potential downsides. The same design qualities that make an app enthralling, he said, may also make it difficult for people to put down. And the more popular such services become, the more appeal they hold for users -- a phenomenon known as the network effect.

Now Hochmuth and Jonathan Harris, an artist and computer scientist, have collaborated on a project that explores the implications of such compelling digital platforms for the human psyche. Titled “Network Effect,” the site invites users to click through a video and audio smorgasbord of human behavior. It includes 10,000 clips of people primping, eating, kissing, blinking and so on. As the site underscores, digital life keeps us hooked with an infinite entertainment stream as its default setting. Tech companies often set it up that way.


Can’t Put Down Your Device? That’s by Design