Now you can donate to your favorite political campaigns -- on Twitter

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Political campaigns have become intimately familiar with Twitter as a tool for getting their message out. But now politicians have a whole new way to use the social networking service: To take donations. Soon, you'll begin seeing little cards in your timeline that prompt you to contribute to this or that candidate or cause. Clicking on the button leads you to another screen that asks you for your payment and personal information. When you're done, Twitter will encourage you to spread the word with a unique link called a $Cashtag.

The new tech is the result of a partnership between Twitter and Square, the mobile payments company. Political campaigns have been trying to get mobile donations working for years. As consumers increasingly shift from desktop apps to mobile apps, politicians need to follow that money to ensure their success. Twitter is already a destination hundreds of millions of people visit every day -- so if you can embed something there that makes donations a cinch, you've just solved part of the problem for campaigns of every political persuasion.


Now you can donate to your favorite political campaigns -- on Twitter Twitter rolls out donate button for political campaigns (The Hill)