Donald Trump on the media

In his 1987 best-seller "The Art of the Deal," Trump seemed to say his outrageousness was partly a media strategy. “One thing I’ve learned about the press is that they’re always hungry for a good story, and the more sensational the better. … The point is that if you are a little different, or a little outrageous, or if you do things that are bold or controversial, the press is going to write about you," Trump wrote. "Sometimes they write positively, and sometimes they write negatively. But from a pure business point of view, the benefits of being written about have far outweighed the drawbacks," he continued.

In his 2005 book "Master Apprentice" Trump wrote: "If I get my name in the paper, if people pay attention, that’s what matters." Trump, who is known to personally call reporters to complain about stories, or print out articles about himself and write a note on it and send it back to the reporter, has always cared deeply about how his media image. But he may not always have been as thick-skinned as he appeared by 2005. "The press portrays me as a wild flamethrower. In actuality, I think I’m much different from that. I think I’m totally inaccurately portrayed," Trump said in 1997, according to The New Yorker.