Average NY Cable Home Tunes To 25 Networks Per Month

About 74% of tuning hours in Cablevision Systems and Time Warner Cable homes are done outside of primetime, and the average household tunes to 25 channels per month, with 90% of the tuning hours being consumed on 100 networks, the cable companies found in a new report that tabulates tuning data from the New York market.

Among the findings -- with new, more granular insights for marketers that are targeting the influential DMA -- are that roughly 21% of local news tuning (Monday through Friday, 6-9 a.m.) across broadcast and local cable origination stations is exclusively on News 12 and NY1, the cable news channels owned and operated by Cablevision and Time Warner Cable, respectively.