Gender attitudes to social media poles apart

Author: 
Coverage Type: 

While women are more likely to post images of their dinner, and share the recipe on social media - men are more likely to be reading the news or watching video on their device, according to the research from FinancesOnline.com.

It is domesticity, digitized. And the differences don't stop there. Attitudes to brand relationships and social advertising are also poles apart. Men want quick and easy access to coupons or promotion details, and are more likely to scan QR codes or coupons (56%) than women (39%).

Women, on the other hand, prefer a social media relationship and are much more likely to follow or 'Like' a brand to keep abreast of deals and promotions (71%) than men (18%). Furthermore, women are likely to ignore ads in social media (48%) more often than men (42%) as well as mobile text ads (59% vs. 52%).


Gender attitudes to social media poles apart