FCC Going Door To Door With Auction Pitch

Hoping to ramp up broadcast participation in the Federal Communications Commission’s incentive auction in 2015, agency officials are planning to start reaching out to individual broadcasters, agency officials announced. The FCC officials did not say specifically when the one-on-one sessions would begin -- or which TV stations will be targeted first. But during an FCC meeting in Washington, agency executives said the one-on-one sessions were critical to trying to persuade balking broadcasters to play ball in an auction intended to repurpose broadcast spectrum for smartphones and other wireless devices. “We do not want to hold a party and have nobody show up, so our outreach to broadcasters must be more than broad,” said FCC Commissioner Jessica Rosenworcel. “One-to-one outreach is essential.”