Cable Spiffs Up Web Ties

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As new Internet TV players look to invade the living room, some cable and satellite operators are stepping up their embrace of Web technology to jazz up aging interfaces and head off subscriber defections.

At the Consumer Electronics Show, Cox Communications, the third-largest cable operator by subscribers, unveiled a new Internet-enabled set-top box and iPad app with Cisco Systems to allow customers to search live TV channels as well as third-party online video outlets through a single guide. The Atlanta-based cable company says it plans to integrate video services like Netflix into the set-top box and an iPad app over the course of this year, so customers can surf through live TV and streamed content all in one place. Other pay-TV providers, including Dish Network Corp. and Comcast Coare making similar moves to soup up the TV experience.


Cable Spiffs Up Web Ties