Data Dump: Are Potential Panelists Scorning Google?

Google has hired a research company, GfK Custom Research, to send out old-fashioned letters seeking cooperation for its Screenwise Panel project, a tracking effort intended to help not only Google but “experts at universities” conduct “important research on trends in the way people use media.” Full-scale participation, the letter promises, will reap even more loot: $50 a month “or even more.” As usual with Google, it wants information to flow in only one direction: toward Google.