Wait, Who's Actually Making Money Off Social TV?

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An early milestone for Twitter came back in 2007, when tweets-per-day tripled virtually overnight -- to 60,000 from 20,000. Earlier this month, during the final-night telecast of the Democratic National Convention, chatter about President Barack Obama's speech alone drove up to 52,757 tweets per minute, a new record. (A week earlier, Mitt Romney clocked in at a peak of 14,289 TPM during his speech.) Overall, the 90 minutes of the convention that aired in prime time that night inspired more than 2.5 million tweets.

But beyond the B2B, back-end and app companies, who's actually making money off social TV where it really counts -- at the network level? What does it take to monetize social? Over the past year, as Nielsen has released research that correlates rising social buzz with increases in ratings, there's been plenty of debate of the chicken-and-egg variety. But the London Olympics helped convert a lot of skeptics.


Wait, Who's Actually Making Money Off Social TV?