Twitter adopts new targeting method for advertisers

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Twitter is finally joining its competitors in making money off of what it knows about its users. The booming microblog quietly rolled out to advertisers earlier this month a new targeting method, one that helps campaigns and companies reach people based on what users they follow and what they retweet.

“What you can do now is reach people who have certain interests but who may not necessarily follow you,” said Peter Greenberger, director of sales in Twitter’s Washington office. “You couldn’t do that two weeks ago.” Up until the latest innovation, advertising on Twitter has meant buying a promoted tweet that appears when certain words or phrases are searched or getting a tweet atop the feeds of current followers. Now, however, Twitter is deducing what specific users are interested in based on what they talk about and with whom they interact — a model pioneered by Facebook and Google. The tweets can be geo-targeted, too, which makes it useful for candidates hoping to reach people only in swing states or in their particular districts.


Twitter adopts new targeting method for advertisers