TV networks vs. the Dish's commercial Hopper

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[Commentary] The problem for broadcasters is that Dish is just one example of how control is moving from content distributors to consumers. That technology-driven shift, which is making it harder to force people to consume something they don't want in order to get something they do, is what's really threatening commercial-supported TV. The networks may be able to persuade a court to stop Dish's new service, and failing that, they can charge Dish more for the right to retransmit their channels. But neither of those steps will stop people from seeking more control over the shows beamed into their homes, or technological innovators from trying to accommodate them.


TV networks vs. the Dish's commercial Hopper