What if TV networks embraced ad skipping?

What would happen if TV networks relaxed somewhat on ad skipping? Would it really be that dire?

The people who are actively trying to avoid ads really hate them. Now, if you are an advertiser, do you really want to know that your content provider is doing everything possible to keep those most annoyed consumers? It would not be a stretch to suppose that consumers who get annoyed by ads don’t exactly get positively influenced by them. So if networks embraced ad-skipping and perhaps got from providers like the Dish network some real statistics on the numbers of consumers who actually viewed the ads, then they could tell advertisers that their metrics comprised viewers who had the option of skipping over ads but did not. Surely, that is a more valuable product to advertisers.