Amazon, seeking to relieve partner angst, launches partner program

Amazon, the provider of public cloud services which have — at times – made its technology partners nervous, is launching an official partner program. The new AWS Partner Network, (APN) targets ISVs, SaaS companies, tool and platform providers as well as consultative partners like systems integrators and agencies. The goal is to provide them with the technology information and services they need, according to a post to the AWS blog. APN, now in beta, mimics the types of partner programs that are common among older-school tech vendors like Microsoft, IBM, Oracle, etc. Partners will be divvied into Advanced, Standard or Registered tiers. Benefits will include logos, a listing in a partner directory and credits to be used for services or support.