Microsoft, Yahoo! and AOL Advertising Partnership Fully Operational and Open for Business

The partnership between Microsoft, AOL and Yahoo! is now fully operational and open for business. Starting this week, the Microsoft Media Network, AOL’s Advertising.com and Yahoo! Network Plus are leveraging real-time bidding (RTB) to offer advertising opportunities across all three networks’ premium, non-reserved, owned and operated display inventory. This means that the Microsoft Media Network now provides marketers with flexible access to an even larger pool of high-quality inventory, and additional audience reach, beyond our own premium assets. For our advertiser and agency customers, we will continue to provide the high-quality audience they expect, and now we will be able to deliver at greater scale, and with greater ease.