Super Bowl XLVI Drove Internet Traffic Down As Much As 20%

Author: 
Coverage Type: 

With more than 111 million Americans tuning in to Sunday's Super Bowl on TV, overall Internet usage in the U.S. declined as much as 20% on Feb. 5 compared with an average Sunday, even with NBC's debut of the first legal online video feed of the game, according to a study by network-equipment maker Sandvine. NBC's free, live online stream of Super Bowl XLVI accounted for 6.2% of all downstream broadband traffic in the U.S. at 9 p.m. Eastern Sunday -- while Netflix's share dropped precipitously during the game, according to Sandvine, which sells equipment for monitoring and managing bandwidth on fixed and mobile networks.


Super Bowl XLVI Drove Internet Traffic Down As Much As 20%