Newspapers' Digital Audience Skews Younger, More Affluent

People who read newspapers’ digital content tend to be younger, better-educated and more affluent than the print audience for newspapers, according to a new national survey of 5,034 households by Pulse Research conducted from July-September of this year. The research confirms newspapers’ success in building a substantial, and desirable, online audience. Pulse found that the average age of digital newspaper readers is 44, compared to an average age of 51 for print readers, with disproportionate representation for young adults in digital readership.