How the Top 50 Nonprofits Do Social Media

Do the highest-earning nonprofits use social media more effectively than nonprofits that earn less? Are those same nonprofits the most "engaging"? How are people using social media to respond to and interacting with large nonprofits?

Here are a few key findings:

• 92 percent of the top 50 nonprofits promote at least one social media presence on their homepage;
• PBS has the most followers (840,653) on Twitter;
• The American Cancer Society follows the most people/orgs (200,522) on Twitter;
• Food for the Poor is the most "talkative" nonprofit on Facebook, with 220 posts over the two-month survey period;
• The nonprofit with the highest net income, the YMCA, only posted 19 times to Facebook over the two-month survey period but has more than 24,000 fans.