Affluents Adopting Technology Infused Lifestyles

"Affluent Consumers in a Digital World," a study from the Interactive Advertising Bureau finds the wealthiest American consumers, those in homes with at least $100,000 annual incomes, embracing digital media and its ads.

According to the study, conducted for the Internet Advertising Board by Ipsos Mendelsohn, 98% of affluent consumers use the Internet, as compared with 79% of the general population. They spend 26.2 hours online weekly, 17.6 hours watching TV and 7.5 hours listening to the radio. The general population, on the other hand, spends about twice as much time weekly with TV and radio.