Originally published: January 4, 2012
Last updated: January 4, 2012 - 4:25pm
The new year will bring plenty of splashy stories about iPads and IPOs. There is a more important theme gathering around us: How analytics harvested from massive databases will begin to inform our day-to-day business decisions. Call it Big Data, analytics, or decision science. Over time, this will change your world more than the iPad 3.
Computer systems are now becoming powerful enough, and subtle enough, to help us reduce human biases from our decision-making. And this is a key: They can do it in real-time. Inevitably, that "objective observer" will be a kind of organic, evolving database. These systems can now chew through billions of bits of data, analyze them via self-learning algorithms, and package the insights for immediate use. Neither we nor the computers are perfect, but in tandem, we might neutralize our biased, intuitive failings when we price a car, prescribe a medicine, or deploy a sales force. This is playing "Moneyball" at life. It means fewer hunches and more facts.
- Massive Health Uses Big Data, Mobile Phones to Fight Chronic Disease
- Can computers be racist? Big data, inequality, and discrimination
- How Technology Is Influencing Your Vote
- Is Your Doctor's iPad Good For Your Health?
- Fail Cheaper, Fail Better
- Tim Berners-Lee, Web Creator, Defends Net Neutrality
- Big Data for Education: Data Mining, Data Analytics, and Web Dashboards
- Big Data: A Report on Algorithmic Systems, Opportunity, and Civil Rights
- What We Know About the Computer Formulas Making Decisions in Your Life
- Who’s afraid of a big bad algorithm?
- A New Data Joint Adventure
- What’s Holding Back Women in Tech?
- ASR Analytics Will provide BTOP Evaluation
- Google's wacky stock split gives founders more clout
- Netflix apologizes for using actors to meet press at Canadian launch