Originally published: December 31, 2011
Last updated: January 3, 2012 - 9:27am
Television production studio executives long have been wary of Hulu and other forms of Internet distribution, fearing they would lead to increased piracy and destroy lucrative secondary markets, including syndication and DVD sales. But video streaming services offered by Netflix, Hulu and Amazon are becoming an unexpected boon to the TV syndication market.
By writing checks to license library content from networks, the Internet services are injecting new revenue into the TV business and breathing new life into middling shows. "The introduction of the subscription video-on-demand platform has broadened the opportunities for exploitation of product in a very positive way for consumers and studios," said Ken Werner, president of Warner Bros. domestic television distribution. "You do not need to accumulate 100 episodes of a series because 40 hours of programming is a lot, so many of these shows work perfectly well on these new services." (Dec 31)
- Media Moguls See Online Video by Netflix, Hulu as Top Issue to ‘Navigate’
- Why the Billion-Dollar CW-Netflix Deal Should Catch Your Attention
- Is it time to cut the cord on cable TV?
- Hollywood dealmaking risks antitrust scrutiny
- What's making writers and studios so nervous
- Digital Impasse
- End Near for Comcast-NBC Review?
- Paramount talks to rivals on combining DVD ops
- CBS Takes On ESPN Radio
- Hollywood Takes Its Concerns About Piracy and Taxes to Washington
- To Blunt the Web's Impact, TV Tries Building Online Fences
- Viacom's Hulu Deal Stirs Discontent In Cable Industry
- Syndicators Put Price on Tribune Bankruptcy
- Will Netflix and Amazon's Push Into Original Series Hurt the TV Business?
- Netflix, Amazon and Hulu No Longer Find Themselves Upstarts in Online Streaming