WOW! says fixed wireless competition is minimal in its markets

Unlike many of its cable peers, WideOpenWest (WOW!) isn’t seeing a lot of competition from fixed wireless access providers in its markets. The reason, according to WOW! CEO Teresa Elder, may be because fixed wireless providers are more focused on underserved broadband areas rather than markets where WOW! offers service. “We don’t see as much competition as our peers from fixed wireless,” she said, adding that WOW! is already bringing a lot of “competitive intensity” to its markets. WOW! added 2,200 high-speed data customers, or revenue-generating units, in second quarter 2022, bringing its total number to 517,200. The company also said it now passes 1.886 million homes, the same number it reported at the end of the first quarter, but an increase from 1.877 million that it reported in the same quarter a year ago. Overall, the company reported 536,600 total subscribers, up from 534,700 at the end of the first quarter.