Why Customers Choose FWA
It’s been interesting to watch cable companies downplaying FWA cellular wireless. For example, in September, Comcast President Mike Cavanaugh said that FWA wireless is a ‘near term’ issue that is competing for the lower end of the market. CEO Brian Roberts was quoted this year about competing against FWA saying, “Three companies are all simultaneously within a short period of time are all offering a home connectivity product by their own admission a lower speed, more easily congested network.” And yet, the carriers selling FWA continue to sell at astounding numbers. Customers, especially in rural areas, are choosing FWA because it is faster and cheaper than the alternatives available.
Why Customers Choose FWA