Who Will Track the Internet Trackers?

It's a given that when you visit a website, that site is gathering information about you. Big Data knows you, and it knows you well. If you don't want to be tracked, you might as well log off. Or you can at try to understand how much of your personal information if out there. That's the goal of Do Not Track, an interactive, "personalized" documentary unveiled this week at the Tribeca Film Festival's Storyscapes exhibit. The documentary, created and directed by Brett Gaylor, the senior director of Mozilla Webmaker Initiative, encourages viewer input. It's presented as a series of episodes -- the first two are already available, with the next ones premiering every other week -- that, if you let it, will track your Internet practices to show you exactly how the modern web follows almost every one of your digital movements.