Verizon Will Drop Certain 5G Ad Claims

National Advertising Division (NAD), an advertising self-regulatory monitor, claims that Verizon has agreed to discontinue claims in two TV ads about the speed and availability of its 5G wireless network. NAD concluded that several implied claims “potentially communicate a misleading message to consumers.” According to NAD, Verizon will no longer make claims “that its 5G service is widely available in cities across the country, and that its service is broadly and readily accessible in cities where it has been launched.“ It will also not imply that the speeds referenced in the TV commercials are typical of consumers. AT&T had challenged the claims, including the express claim that “people from midtown Manhattan to downtown Denver can experience what your 5G can deliver.” Verizon said that it would comply with NAD’s recommendations though “it does not agree with all aspects of NAD’s decision.”