Twitter will reveal who's paying for its political ads

Coverage Type: 

Twitter has been lambasted by lawmakers for not doing enough to stop bots and anonymous ads from spreading propaganda and misinformation on its platform.

On Oct 24, Twitter announced it will launch what it’s calling an Advertising Transparency Center that will disclose for the first time a list of all ads running on Twitter to all users, details on how long each ad has been running for, other campaigns associated with any given ad, and which ads are being targeted at you. The disclosures go even further for political advertising, requiring the disclosure of who is paying for an ad, who it’s targeted toward, and historical data about electioneering ad spending by the advertiser. The move comes as pressure is growing from Washington to police social media companies such as Twitter and Facebook.


Twitter will reveal who's paying for its political ads Facing Prospect of Regulation, Twitter Plans New Ad Disclosures (Wired) Twitter is changing its advertising policies following Russia’s election interference (Vox)