TV: Reports of my death have been greatly exaggerated
October 30, 2014
Seems like every election, some political analyst says the end is near for political ads on TV – that TV is dead. Well not this year. Candidates in the midterm elections are blasting voters with TV commercials. Evan Tracey -- a senior vice president at National Media Research, Planning and Placement, a Republican consulting firm, which offers candidates advice, makes TV ads and places them – tells campaigns to buy as much TV advertising time as they can. “If the predictions of TV being dead are true then it’s being buried in money,” he says.
TV: Reports of my death have been greatly exaggerated