T-Mobile Binge On May Have Found a Mobile Video Sweet Spot

T-Mobile Binge On mobile streaming service is proving to be very popular with early-adopter smartphone users. Effectively all (99%) who opted in to Strategy Analytics’ AppOptix USA market research platform said they were satisfied with the quality of videos delivered.

With Binge On, T-Mobile is aiming to find a market ¨sweet spot¨ that balances mobile device users’ ever growing demand for mobile data and budget consciousness. That’s something just about every company involved in the market space would like to achieve. Mobile video market revenues will rise to $25 billion by 2021, Strategy Analytics forecast in market research released in July. Advertising revenues will account for 2/3 of the total, according to the market research provider. Binge On users agree to limits on mobile video streaming quality in return for unmetered access.