Snapchat and Facebook have a new rival in their sights: television

Facebook and Snapchat have overtaken the home pages of Yahoo and Google as the front door to the Internet for hundreds of millions of people. Now, the two rivals are pursuing a much bigger challenge: surpassing television to become the dominant gateway to video.

Tech firms see video as the next frontier of their business. U.S. adults still spend four times as much time watching TV as they do digital video. And U.S. advertisers put seven times as many dollars toward TV ads as they spend online. The aging of millennials, and Gen Z behind them, naturally could close the gaps. But app makers and video producers will have to make strides in creative and business concepts too. Whether they stand a chance is being tested in small studios and corners of offices around the world, including in Venice (CA).