Small but Powerful: Despite Objections, Small ISPs Need Net Neutrality Too

As we gear up to defend and protect the net neutrality rules, parties on both sides are speaking up. One particular group, small Internet Service Providers, claim that the Federal Communication Commission’s 2015 Open Internet Order has been a death sentence for them, hindering their ability to invest and compete in the market. These small ISPs have taken to advocating against net neutrality rules but there is something missing from their claims: substance.

Usually represented by trade groups like the Competitive Carriers Association, US Telecom Association, and the American Cable Association, to name a few, small ISPs generally serve a customer base in the hundreds or thousands. Compare that to the likes of Comcast, Verizon, Charter, and AT&T, which control 70 percent of the market, with consumer counts in the millions. Given their comparatively small size, these small ISPs don’t believe the net neutrality rules should apply to them. Citing regulatory burdens of complying with the Open Internet Order and the uncertainty of the newly minted rules, they believe the rules put them in a high cost/low benefit situation because they don’t have the same market power or incentive to make deals with edge providers. But these claims are hollow. First, the idea that these companies don't have "market power" is wrong. Additionally, none of the small ISPs or trade associations that represent them actually point to or identify the particular regulations that are oh-so-burdensome to their businesses.