San Rafael kicks off push to build 'iterative' website as part of digital services overhaul

San Rafael, California, is aiming to build a new website with the public’s help, following in the footsteps of major metropolises like Boston and New York City by launching a beta version of the overhauled web portal before rolling out a full version.

San Rafael kicked off its site redesign efforts in earnest, pairing that public push with the rollout of new customer relationship management software on the back end. Rebecca Woodbury, a senior management analyst for the city and the leader of its digital overhaul, said that those projects go hand in hand as the city works to meet its broader goal of changing how the city offers digital services to its residents.