The Plot Twist: E-Book Sales Slip, and Print Is Far From Dead

While analysts once predicted that e-books would overtake print by 2015, digital sales have instead slowed sharply. Now, there are signs that some e-book adopters are returning to print, or becoming hybrid readers, who juggle devices and paper.

E-book sales fell by 10 percent in the first five months of this year, according to the Association of American Publishers, which collects data from nearly 1,200 publishers. Digital books accounted last year for around 20 percent of the market, roughly the same as they did a few years ago. E-books’ declining popularity may signal that publishing, while not immune to technological upheaval, will weather the tidal wave of digital technology better than other forms of media, like music and television.