Online Nation 2023 Report

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This research examines how people in the UK are spending their time online. It found that teenagers and children are leading the way in getting to grips with emerging technology like generative artificial intelligence, as well as highlighting a range of other trends. UK adult internet users spent on average 3 hours 41 minutes online per day in May 2023. Seven per cent of UK individuals aged 16+ don’t have access to the internet at home, with a quarter of these citing affordability as a reason. Alphabet- and Meta-owned sites and apps remain the most visited. UK adults used an average of 36 apps on smartphone in May 2023. 

Online Nation 2023 Report Top trends from our latest look at people's online lives Gen Z driving early adoption of Gen AI, our latest research shows