NPD: 50 Percent Connected TV Penetration in Internet Homes

Reaching a milestone, connected TV devices were in use in half of US Internet homes as of end 2Q 2015, according to the NPD Group Connected Intelligence ¨Connected Home Entertainment Report.¨ There are connected TV devices -- video game consoles, streaming media players, and Blu-ray Disc players -- in a total of 46 million US homes, NPD highlights. The SMART TV industry’s success has been a primary driver of growth. Forty-five percent of TVs sold in the US during 2Q supported apps, according to NPD’s Retail Tracking Service. That’s up from 34 percent in 2014 and 24 percent two years ago. Nearly 70 percent of all TVs with Internet connectivity are actually connected. That’s up from 61 percent last year and 45 percent two years ago.