A New study shows that Fox News is more powerful than we ever imagined

Coverage Type: 

A new study in the American Economic Review, with an intriguing and persuasive methodology, finds that Fox News could influence how Americans vote, perhaps even tipping elections. Emory University political scientist Gregory Martin and Stanford economist Ali Yurukoglu estimate that watching Fox News directly causes a substantial rightward shift in viewers’ attitudes, which translates into a significantly greater willingness to vote for Republican candidates. They estimate that if Fox News hadn't existed, the Republican presidential candidate’s share of the two-party vote would have been 3.59 points lower in 2004 and 6.34 points lower in 2008. For context, that would've made John Kerry the 2004 popular vote winner, and turned Barack Obama's 2008 victory into a landslide where he got 60 percent of the two-party vote. "There is a non-trivial amount of uncertainty" about those estimates, Yurukoglu cautions. "I personally don't think it's totally implausible, but it is higher than I would have guessed prior to the research." And even if the effect were half as large as estimated, that’d still mean that Fox News is having a very real, sizable effect on elections.


A New study shows that Fox News is more powerful than we ever imagined Bias in Cable News: Persuasian and Polarization (read the study)