Netflix unveils seal of approval for streaming-optimized TVs

Netflix will unveil a new seal of approval that is meant to highlight TVs optimized for streaming video.

TVs that feature the new “Netflix-recommended TV” logo will feature easier navigation, a snappier performance of the Netflix app and other features that are supposed to make streaming just as easy as watching regular TV. Some of the first companies to make Netflix-recommended TVs include Sony, LG, Vizio and Sharp, as well as makers of Roku’s TV sets. The program will launch in the US first, but it would make sense for the company to expand it to its other markets as well.