Internal Report Reveals New York Times' Digital Failings

An internal report obtained by BuzzFeed reveals that the New York Times is, by admission of its own employees, struggling to adapt to a digital publishing landscape.

The Times's "Innovation Report," commissioned by chairman Arthur Sulzberger Jr., and conducted by his son, Arthur Gregg Sulzberger (a journalist at the paper), reveals a newsroom "falling behind" in the "art and science of getting our journalism to readers."

The Times "has watched readership fall significantly." "Not only is the audience on our website shrinking," notes the report, "but our audience on our smartphone apps has dipped, an extremely worrying sign on a growing platform." Per BuzzFeed, the Times is getting trounced by savvier online competitors like the Huffington Post, which are leveraging the Times' reporting to generate traffic.