Google shaking up search results on smartphones

Coverage Type: 

Google is about to change the way its influential search engine recommends websites on smartphones in a shift that's expected to sway where millions of people shop, eat and find information. The revised formula, scheduled to be released April 21, will favor websites that Google defines as "mobile-friendly." Websites that don't fit the description will be demoted in Google's search results on smartphones while those meeting the criteria will be more likely to appear at the top of the rankings -- a prized position that can translate into more visitors and money.

Although Google's new formula won't affect searches on desktop and laptop computers, it will have a huge influence on how and where people spend their money, given that more people are relying on their smartphones to compare products in stores and look for restaurants. That's why Google's new rating system is being billed by some search experts as "Mobile-geddon."


Google shaking up search results on smartphones