Google Rolls Out New Consent Policy in European Union

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Google said its AdSense advertising service for websites will require online publishers that get visitors from the European Union to specifically ask for consent to use their data, amid heavy regulatory scrutiny in the region.

The company is making the changes after requests from authorities in the EU. The consent policy covers topics such as data collection, sharing and usage -- along with the storing and accessing of cookies, tools that help track consumers’ activity online. Google is asking websites that use its ad tools to get explicit user permission as it faces stepped-up regulatory attention in Europe. The new consent policy will cover related products DoubleClick Ad Exchange and DoubleClick for Publishers, tools for managing ads on websites.


Google Rolls Out New Consent Policy in European Union