Google Brand Remains Unscathed After Anti-Diversity Memo

Google was rocked by condemnation from both left and right after firing an employee who highlighted gender differences to explain women’s under-representation in tech. But the scandal over Silicon Valley’s diversity shortcomings did little to shake the Alphabet Inc company’s positive public image, nor its stock price. According to Morning Consult Brand Intelligence, it dipped four percentage points to 86 percent favorability in the days after Damore’s memo circulated, but remained solidly within its long-term average. By comparison, the industry average hovers around 40 percent.