Comcast Gigabit Pricing Strategy Revealed

Comcast gigabit pricing strategies were revealed, as the cable company outlined initial customer trials for its DOCSIS 3.1 powered ultra-broadband service. Trials for the service are beginning in select Atlanta (GA) neighborhoods, with plans for additional markets later in 2016.

Comcast will have two pricing tiers for their gigabit service. A promotional 36-month contract price of $70/month will be offered, as well as a no-contract every day price of $140/month. Customers will be able to buy the Internet service for $70 a month and not face any data caps if they sign a three-year deal that has an early termination fee. Without a contract, customers would have to pay $139.95 a month and face a 300GB-per-month data cap. Customers on the no-contract option can upgrade to unlimited data for an extra $35 a month. Thus, Comcast's gigabit Internet service with unlimited data costs $70 per month with a contract and about $175 without. These are unbundled pricing points. Comcast says they’ll test other price points for gigabit in other markets. The $70 price point matches Google Fiber’s standing price point for gigabit services, who will soon join Comcast in offering the service in Atlanta. AT&T also plans to offer gigabit services there.