Is Comcast’s new pricing the best value for customers?

After shedding a whopping 199,000 broadband customers in Q1 2025, Comcast has launched new internet plans across the country touting “simple, predictable pricing” for four speed tiers: 300 Mbps, 500-meg, 1 Gbps and 2 Gbps. Despite the various bells and whistles, like unlimited data and the option to get a five-year price lock, Comcast’s changes still leave something to be desired for the customer, according to Roger Entner, principal at Recon Analytics. If customers don’t want to renew their plans annually, they can get the five-year price guarantee, which Entner noted is still a “very good rate.” Comcast in April introduced a plan with a five-year price lock, starting at $55/month with no annual contract required. However, Entner pointed out Comcast’s “everyday” (i.e., non-promotional) pricing “is essentially a tax on the lazy.” The everyday price for the 300-meg tier is $70, which costs $15 more than the same plan with the five-year price lock.