Charter's first telecast of Dodgers game scores big TV ratings

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Television viewership soared for June 9th’s Los Angeles Dodgers baseball game in the inaugural telecast for the team-owned TV channel on Charter Communications cable systems. Ratings for the game on SportsNet LA more than doubled compared with 2015’s average. June 9th’s contest drew a 1.31 household TV rating and an estimated 103,871 TV viewers. That is more than double the average viewership for SportsNet LA in 2015. Before June 9, Dodger games had been averaging a 0.63 household rating and an estimated 45,535 viewers a game -- a smaller audience than what typically turns out for a game at Dodger Stadium.

After holding out for more than 14 months, Charter Communications agreed in June to begin offering SportsNet LA in its channel lineup. Charter’s change in strategy came after it unveiled its nearly $57-billion deal to acquire Time Warner Cable, which until recently had been the only major pay-TV operator in Southern California to carry SportsNet LA. Charter was motivated to begin offering the baseball games as the company seeks to build goodwill for its proposed takeover, which would make it the largest pay-TV company in Southern California.


Charter's first telecast of Dodgers game scores big TV ratings