CBS's Streaming Service Not Likely to Equal ‘Real Business,’ Expert Says

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CBS's new digital subscription video-on-demand service CBS All Access isn't likely to generate a financial windfall for CBS -- but it could still prove valuable for the network and consumers. At least, that's the view of streaming and online video expert Dan Rayburn, executive vice president of StreamingMedia.com. “Are they going to get millions of people signing up for this? No, definitely not,” said Rayburn. Rather than a money generator or an immediate game changer, Rayburn suggested that the new CBS service, and services from other networks, should they follow the same path, will be more a tool for testing the waters.


CBS's Streaming Service Not Likely to Equal ‘Real Business,’ Expert Says