Can WISPs Compete Against fiber?

I fully expect high-quality wireless internet service providers (WISPs) to be able to compete against fiber networks. While the industry lately seems to be fixated on broadband speeds, there are customers that value other aspects an internet service provider (ISP), such as trust and reliability. I think WISPs (and every other ISP) will have a hard time competing against a cooperative that builds fiber, particularly one that sets low prices like $50 or $60 for a gigabit. But not all coops will have affordable rates, and not all coops are loved by their members. WISPs will have a much easier time competing against big telephone companies that win broadband grants. I will not be surprised in the future to find some markets where a great WISP will outsell a big ISP with a fiber network. A WISP might survive and thrive in such a market for a long time. WISPs should also do well against a cable company that builds rural fiber if the cable company charges the same high rates as in cities. There are a lot of homes that can’t or won’t pay $90 – $100 per month for broadband.