The 2016 Presidential Campaign – a News Event That’s Hard to Miss

News and information about the contentious 2016 presidential election is permeating the American public, according to a new survey of 3,760 U.S. adults by Pew Research Center.

About nine-in-ten U.S. adults (91%) learned about the election in the past week from at least one of 11 types of sources asked about, ranging from television to digital to radio to print. This is true even among younger Americans, as 83% of 18- to 29-year-olds report learning about the presidential election from at least one stream of information, according to the survey conducted Jan. 18-27, 2016, using Pew Research Center’s American Trends Panel. This high level of learning about the 2016 presidential candidates and campaigns is consistent with recent research that has shown strong interest in this election, even more so than at the same point in the previous two presidential elections. Americans are divided, though, in the type of sources they find most helpful for that news and information.