Privacy Implications of Online Advertising

Senate Commerce Committee
Wednesday, July 9, 2008
10:00 AM

SR - 253

Individuals and businesses are becoming increasingly dependent upon the Internet for social, entertainment, research and business activities. This has created the incentive and opportunity for companies to collect, use, and disseminate data regarding online users. There is concern, however, that tracking individuals’ Internet activity and gathering information from online users violates their expectations of privacy. Individuals often are unaware what information is being collected about them, how it is being used and to whom it is disseminated.
In this hearing, the Committee will consider the current state of the online advertising industry and that market’s impact on users’ privacy. Witnesses are expected to focus on the key factors driving online behavioral advertising, the methods of online behavioral advertising employed by industry, and the protections the Federal Trade Commission (FTC) and the Federal Communications Commission (FCC) should adopt to protect consumers from unwanted or unnecessary invasions of their privacy.


Panel 1

Ms. Lydia Parnes
Director, Bureau of Consumer Protection
Federal Trade Commission

Panel 2

Mr. Mike Hintze
Associate General Counsel, Legal & Corporate Affairs
Microsoft Corporation

Mr. Robert R. Dykes
Chairman and Chief Executive Officer
NebuAd Incorporated

Ms. Leslie Harris
President and Chief Executive Officer
Center for Democracy and Technology

Ms. Jane Horvath
Senior Privacy Counsel
Google Incorporated

Mr. Clyde Wayne Crews Jr.
Vice President for Policy, Director of Technology Studies
Competitive Enterprise Institute

Mr. Chris Kelly
Chief Privacy Officer
Facebook Incorporated