Generation M2: Media in the Lives of 8- to 18-Year-Olds

Kaiser Family Foundation
Barbara Jordan Conference Center (Kaiser Family Foundation Office)
1330 G Street, NW, Washington, DC (one block west of Metro Center)
Wednesday, January 20, 2010
Breakfast and registration at 9:00 a.m.
Presentations begin at 9:30 a.m.
To RSVP, please send your name and affiliation to [email protected]

The Kaiser Family Foundation will release , one of the largest and most comprehensive publicly available sources of information on the amount and nature of media use by American youth. The survey is the third wave of the Foundation's studies of children's media use, providing a detailed look at current media use patterns among young people and documenting changes in children's media habits from five (2004) and ten (1999) years ago.

The study covers television, video games, the Internet, cell phones, movies, music, and print; explores the media environment in young people's homes and bedrooms; documents differences by age, gender and race; and looks at popular activities such as social networking, multitasking, and mobile media use.

The event will include a presentation of the study findings by Vicky Rideout, Vice President and Director of the Foundation's Program for the Study of Media and Health and a panel discussion featuring:

  • Michael Rich, MD, MPH, Pediatrician and Director, Center on Media and Child Health, Children's Hospital Boston
  • Stephen Friedman, JD, Executive Vice President, MTV Networks and General Manager, MTV
  • Richard Taylor, Senior Vice President for Communications and Research, Entertainment Software Association
  • Donald Roberts, PhD, Thomas More Storke Professor Emeritus, Stanford University

The panel will discuss issues such as:

  • How do current levels of media use and multitasking affect children's healthy development?
  • What do these data tell us about parenting in today's media age?
  • What do these trends mean for policymakers, children's advocates and media companies?