Diversity and Government Advertising

Office of Communications Business Opportunities
Federal Communications Commission
March 23, 2016
10 am
https://www.fcc.gov/news-events/events/2016/03/ocbo-roundtable-discussio...

Government advertising covers a variety of subjects – public service announcements, federal job openings, competition for federal contracts, and even the sale of surplus government property. Federal agencies also use numerous platforms to educate the public about their core services: television, radio, and now, increasingly, social media outlets such as Facebook, Twitter, and Instagram. This important event will examine strategies for reaching minority and underserved communities no matter the platform; how women and minority owned broadcasting companies and advertising agencies can participate in procurements for advertising services; and equally important, how diverse businesses can assist the federal government in getting its message out.