Competition in Television and Digital Advertising Workshop
The Department of Justice will hold a public workshop on May 2 and 3, 2019 to explore industry dynamics in media advertising and the implications for antitrust enforcement and policy, including merger enforcement. The workshop will cover the different types of television and online advertising, and it will highlight, among other developments in the industry, the role of online and mobile advertising networks. Panelists will discuss a range of topics, including how each type of advertising may fit into an advertising campaign, how inventory is priced, the economics of advertising, developments in advertising technologies, the effects from changes in consumer behavior, and the competitive dynamics of media advertising in general, in light of the rise of digital advertising.
Assistant Attorney General for Antitrust Makan Delrahim will open the workshop, which will bring together academics and high-level executives from leading companies, including buyers and sellers of advertising inventory. The Division intends to explore the practical considerations that industry participants face and the competitive impact of technological developments such as digital and targeted advertising in media markets. The workshop will consist of a series of panels examining (1) television advertising; (2) internet and mobile advertising; (3) the competitive dynamics in media advertising; and (4) trends and predictions for advertising generally.