Op-Ed

What is the agenda that provides hope and opportunity for Americans in a new digital-based economy? So far, much of the campaign focus on the new economy has been reduced to a misleadingly simple “break ‘em up!” solution for Big Tech.

In early 2009, Congress directed the Federal Communications Commission (FCC) to develop a National Broadband Plan with a functional objective to ensure every American has “access to broadband capability.” Now, with just 165 days left before the National Broadband Plan was to meet the plan’s original stated objectives, I explore some of the key components and objectives of the plan. Ten years is a great deal of time in the telecommunications realm, and it is true that the plan asked a great deal of the FCC from the very start.

Targeted online ads and data harvesting are incredibly lucrative for the platforms but harmful for local newsrooms and the communities they’re supposed to serve. The shift in eyeballs and ad dollars to the platforms has hastened the collapse of the traditional advertising marketplace that once helped sustain quality local journalism. This collapse has led to widespread layoffs, which has meant less of the content that readers are willing to pay for, which has resulted in more cutbacks and the continuation of a vicious cycle.

Tech journalism has made impressive strides in recent years. Journalists covering Silicon Valley have increasingly embraced the role of “watchdog” rather than “mascot.” This critical turn in tech journalism has ushered in reporting on the broken promises, negligence, and other shortcomings of Big Tech companies and their most prominent executives. But this may not be enough to spur the public engagement necessary to affect real change.

The D.C. Circuit issued its long-awaited decision in Mozilla v. Federal Communications Commission.  The court affirmed the Federal Communications Commission’s Restoring Internet Freedom (RIF) Order, identifying some flaws in the agency’s reasoning but finding the agency could likely correct those errors on remand without vacatur. Though largely expected given the Supreme Court’s precedent in Brand X, the decision is nonetheless a sweeping victory for the FCC and judicial validation of Chairman Ajit Pai’s light-touch regulatory framework for the broadband industry.

Among the states that have fallen furthest behind on broadband access, a new Census Bureau report found that several also have some of the highest levels of poverty in the nation. Inequality and the lack of broadband access have become inherently intertwined in the US Without reliable high-speed internet access, it is more difficult to apply to the jobs and educational programs that can help people escape poverty.

Platform giants need to meet the public interest standard, just like broadcast media. Even if antitrust enforcement moves forward, as Harvard’s Gene Kimmelman has argued, “social welfare regulations are also required.” This is why there have also been calls for the creation of a new regulatory agency focused on digital platforms. Such an agency would need to be able to address not only concerns about competition but also these broader social welfare concerns. Essentially, then, we need a robust public interest framework for platform regulation.

At present, 34 states (and the District of Columbia) have introduced some kind of open internet legislation.

Maybe the answer to fixing social media isn’t trying to change companies with business models built around products that hijack our attention, and instead work to create a less toxic alternative. Nonprofit public media is part of the answer.

Media coverage of the 2020 Democratic presidential campaigns began in earnest well over a year ago — but it is not providing citizens with the news and information we need in order to cast informed ballots. We are two former Federal Communications Commission chairmen who believe one critical issue the media is avoiding is … the media itself. The high level of consolidation and corporatization that exists in the industry today speaks to media’s lack of interest in addressing the current shortfall in our news and information.